New modbod attitude – Live True, Be You

In 2012, modbod will begin a new campaign that we hope will enrich the lives of our employees, customers, and friends. I am so excited to announce and share our new campaign here at modbod with all of you. The new campaign is “Live True, Be You.” This is so much more than a motto or even a mission statement – it’s a new attitude. This attitude is something that is very close to my heart and is at the core of what modbod truly believes. For a while now, I have wanted modbod clothing to have a clearer purpose – we have finally found it in “Live True, Be You” and hope to make a bigger difference in each of our lives! We hope that you will join us this year and find happiness and purpose that comes from living true and being you.

So, what does Live True, Be You mean? Great question! No matter who you are, I feel we have at least one common-thread between us: We all have, are, or will go through the phase of asking ourselves, “Who am I supposed to be?”  My hope is that we ask, and find the answer to, a more important question, “Who am I, really?”

Let me tell you a bit about myself. I am a mother to four beautiful children. They are young, from 9 years old down to 2 years old, and certainly full of a lot of energy. They are always a reminder to me about what is really important in life. I am also a wife to an amazing man who is my partner in everything. I am a daughter, a sister, a friend. And I am a businesswoman.

On the outside, it might look like I have it all together, but I have my own insecurities. I have my own challenges that I have overcome and those things that I continue to work on to get to the point where I am today. Everyday I work on my challenges and “Live True, Be You” helps remind me what I could do, and not necessarily what I should do. Like everyone else, I have battled the ups and downs of life, but what helps me through the tough times is knowing who I really am and living true to that person.

So, what does our new attitude “Live True, Be You” have to do with clothing? Everything! The very essence of this attitude is giving women encouragement and confidence to find who they really are. When you get dressed and you look good, you feel good! How we dress is a huge part of who we are. Our clothing can show off personalities, give us confidence, and most importantly, highlight our inner beauty. When we feel good, and aren’t worried about how we look, we are able to get outside of yourself to help others. Whether it’s our children, our spouse, a friend or a stranger, you can give attention where it’s really needed. In modbod, you can dress your True Self and feel confident and comfortable in how you look.

Throughout this year, I hope to inspire you to find your true self. I hope to inspire you to live true to yourself and to share your talents and gifts with those around you. And modbod will be there with you every step of the way. One of the blessings of owning a company that caters to women is that I have a chance to meet many women who inspire me. You inspire me! I want you to share with me and others your story so we can collectively inspire each other.

Sincerely,

Amanda

Owner/CEO

modbod clothing company

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Developing Fashion Intuition

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Fashion intuition is that gut instinct combined with your personality which defines you and makes you stand out from the pack of others. Of course, some people naturally have a stronger sense of fashion intuition than others.  But with proper guidance and attention, it is something we can all learn! 

Developing your fashion intuition will help you sift through the stream of fashion trends season after season and sort through the hundreds of new looks. It will help you select the classic, timeless pieces which tend to rotate in and out of fashion periodically and pair them with the newest trends. 

It will help your pocket-book when you make sure you have those fabulous ‘key pieces’ always in your wardrobe.  It will keep people commenting, ‘Where did you get that?’ And, developing fashion intuition will allow you to show your personality through your clothing. 

Here is an activity to do to help in developing your fashion intuition: 

  1. Put together different outfits using your own fashion sense. Explore fashion magazines, fashion blogs, your favorite celebrities’ style, etc. When you have the outfit picked out, try it on and take a picture of yourself!
  2. Play around with accessories for each outfit. Try out different shoes or hats or belts. Once again, look through catalogs from your favorite shops or ask a friend whose fashion you admire on tips for accessorizing.
  3. Take a picture of each and every different outfit and style you model.
  4. Switch up your makeup, hair style, etc. with the different outfits. You will start to develop your “intuition” and start to get excited about certain outfits.  You will love how they feel like YOU, are flattering on you, match your personality and make you feel good!
  5. When you’re done trying on different coordinating outfits, upload your pictures and put them in a book to look over.
  6. Choose your favorite photos and then study them closely. What do you like best about the picture? What do you feel you wear the best? This will help you get to know YOU, your style and ultimately your fashion intuition!

Good luck and have fun!

Two of my all time favorite books

I love reading self-help books, how about you? They are a bit of a guilty pleasure of mine although they really are quite helpful. Here are a couple of my favorites I really do use as guides in my life and business.


Bonds That Make Us Free by Dr. Terry Warner is a superb book for any age. It helps you learn how to strengthen your marriage; teaches teens how they can have healthy and lasting friendships; and shows how you can have successful business relationships. It’s also great as a parenting guide. The basic premise of the book is that WE are usually the source of any problem we’re having with people because we choose to take offense or hold a grudge. Warner postulates when we betray our inner sense of right and wrong, our compass gets mixed up; sometimes we think we’re doing “good” things when really we’re doing them for the wrong reasons and worsening the situation by doing so (i.e. self-righteousness and perfectionism). This is a life-changing book so be sure to pick up this one!

You can even read a fantastic and quite lengthy excerpt from the book here.



Blink by Malcolm Gladwell is another superb book that will change the way you think and help you live your life for the better. The purpose of this book is to weigh the advantages as well as the disadvantages of the power of the mind’s ability to unconsciously leap to conclusions based on what is seen in the proverbial “blink of an eye.” He uses scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers and persuades readers to think small and focus on the meaning of “thin slices” of behavior. He says, “The key is to rely on our ‘adaptive unconscious’–a 24/7 mental valet–that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.”

What self-help genre books do you swear by?