See modbod at the BYU Bookstore

Hey Utah modbodders! If you’re in the area, stop by the BYU Bookstore to see the modbod display. It looks amazing!

We’ll be at the Bookstore for the month of March, with fun new styles and colors to share with you while we are there. Come see us at the BYU Bookstore to pick up your favorite modbod styles! We’re super happy to be here and to offer more locations to buy modbod basics.

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How do you wear a cardigan?

Who doesn’t love a great cardigan? A cardigan can be worn with just about anything – a skirt, jeans or even over a dress. We love the simplicity and ease of a cardigan, especially the tabbed cardigan.

A relatively slim-fitting cardigan (not skin tight, but not baggy) offers a beautifully flattering fit. How to wear a cardigan gets a little tricky, right? We’ve got some fantastic styling ideas to help you wear a cardigan – any time of the year.

  1. Layer. Wear a cardigan under a jacket (yes, a jacket), t-shirt or as a stand-alone outer layer.
  2. Pull up the sleeves. Change up the look a bit by pushing up the sleeves at varying lengths. Go to the elbow or just slightly above the wrist.
  3. Button as few buttons as possible. This will create a wonderful contrast between your undershirt and the sweater.
  4. Go with neural colors. This will make it much easier to pair up.

The tabbed cardigan at modbod can be styled anyway that fits your fashion sense. What we really love about this sweater though is that it’s great for women of all ages. This is the perfect (and we do mean perfect) cardigan for teens and pre-teens to wear to school. We love this cardi with jeans and flats, with a backpack thrown over the shoulder.

And right now, the tabbed cardigan at modbod is on sale for only $19.95. Head to your closest modbod store or shop online.

Behind the Scenes with modbod

Right now, the modbod team is in Maui photographing our new Swim 2012 line, Spring 2012 and Summer 2012. Get a sneak peek at the new swim line and check out behind the scenes at a fashion shoot!

What’s your favorite Spring 2012 trend?

New modbod attitude – Live True, Be You

In 2012, modbod will begin a new campaign that we hope will enrich the lives of our employees, customers, and friends. I am so excited to announce and share our new campaign here at modbod with all of you. The new campaign is “Live True, Be You.” This is so much more than a motto or even a mission statement – it’s a new attitude. This attitude is something that is very close to my heart and is at the core of what modbod truly believes. For a while now, I have wanted modbod clothing to have a clearer purpose – we have finally found it in “Live True, Be You” and hope to make a bigger difference in each of our lives! We hope that you will join us this year and find happiness and purpose that comes from living true and being you.

So, what does Live True, Be You mean? Great question! No matter who you are, I feel we have at least one common-thread between us: We all have, are, or will go through the phase of asking ourselves, “Who am I supposed to be?”  My hope is that we ask, and find the answer to, a more important question, “Who am I, really?”

Let me tell you a bit about myself. I am a mother to four beautiful children. They are young, from 9 years old down to 2 years old, and certainly full of a lot of energy. They are always a reminder to me about what is really important in life. I am also a wife to an amazing man who is my partner in everything. I am a daughter, a sister, a friend. And I am a businesswoman.

On the outside, it might look like I have it all together, but I have my own insecurities. I have my own challenges that I have overcome and those things that I continue to work on to get to the point where I am today. Everyday I work on my challenges and “Live True, Be You” helps remind me what I could do, and not necessarily what I should do. Like everyone else, I have battled the ups and downs of life, but what helps me through the tough times is knowing who I really am and living true to that person.

So, what does our new attitude “Live True, Be You” have to do with clothing? Everything! The very essence of this attitude is giving women encouragement and confidence to find who they really are. When you get dressed and you look good, you feel good! How we dress is a huge part of who we are. Our clothing can show off personalities, give us confidence, and most importantly, highlight our inner beauty. When we feel good, and aren’t worried about how we look, we are able to get outside of yourself to help others. Whether it’s our children, our spouse, a friend or a stranger, you can give attention where it’s really needed. In modbod, you can dress your True Self and feel confident and comfortable in how you look.

Throughout this year, I hope to inspire you to find your true self. I hope to inspire you to live true to yourself and to share your talents and gifts with those around you. And modbod will be there with you every step of the way. One of the blessings of owning a company that caters to women is that I have a chance to meet many women who inspire me. You inspire me! I want you to share with me and others your story so we can collectively inspire each other.

Sincerely,

Amanda

Owner/CEO

modbod clothing company

New modbod Double V-tee

This just in! Update your wardrobe this new year with a versatile double v-tee from modbod.

 

Meet the Owner

Ever wondered what it was like to own a fashion company in Utah? Check out what a typical day is like for modbod clothing company owner, Amanda Behrbom.

Think Pink with modbod!

In honor of Breast Cancer Awareness month, modbod clothing company wants to do our part to help fight breast cancer. This week, October 10 – 16, when you purchase any modbod basics or modbod signature items in store or online, we’ll donate 5% of the purchase to the Huntsman Cancer Institute to help find a cure.

We also know how personal breast cancer can be. Cancer affects nearly every one of us. That’s why we’re also offering a makeover to one lucky cancer survivor. Nominate a cancer survivor (or someone currently fighting cancer) to receive a makeover from modbod. Here’s how it works:

1. All breast cancer survivor nominations need to be emailed to contest@themodbod.com no later than Oct. 16, 2011 @ 11:59 p.m.

2 All nominees will receive a free modbod shirt with a pink breast cancer survivor print.

3. Along with the nomination, please include:

– nominee’s full name

– nominee’s picture

– Why you are nominating them (their survival story)

– Your email address

– Your nominee’s contact information (full name, phone number, email, city and state)

4. The winner will be selected and announced via Facebook and on the blog on Monday, Oct. 17, 2011

To see more survival stories and to get details about the makeover, be sure to visit modbod’s Facebook page.

 

Win a modbod shopping spree!

We’re super excited about our new store opening in American Fork, Utah on Monday, Aug. 22! We’re busy getting merchandise ready – you’re going to love what we have packed in the store! We’ll have camis, cap sleeves, skirts, cardigans, accessories much so more! The modbod is your one stop shop for fashionable layering options!

We need your help to celebrate the Grand Opening. Stop by our American Fork store Aug. 22 – 27 and enter to win a shopping spree worth $200! You can score our new merchandise – for free! One lucky winner will be chosen at random for the shopping spree. All you have to do is stop by our store and enter to win.

For those of you who aren’t local, don’t worry, we haven’t forgotten about you! We want everyone to help celebrate our Grand Opening. That’s why we’re also giving a $100 online shopping spree away to those who can’t visit us in person. To be entered into the drawing for the $100 online gift card simply become a fan of modbod on Facebook and tag us in a post your Facebook page. We’ll look at those tags and choose a winner at random. It’s so easy!

It’s definitely time to update your wardrobe! We’ve got you covered at modbod!

How do you wear modbod?

At modbod, we believe that fashion and comfort go hand in hand. We love creating beautiful clothing that women all over the country enjoy wearing. In fact, we love when women share their modbod fashion with us! Take a look at some of the lovely photos that have been shared with us recently.

Leila Garcia shows us a casual look by pairing the perfect cap sleeve with a pair of jeans while spending some time with her dog Zeus.

Miriam Carr looks great at 36 weeks pregnant wearing modbod. The best part? After her new baby is born, Miriam can wear that same cap sleeve since it will snap right back into shape!

And Ellen Irick demonstrates the layered look with a cami under a cardigan for a picture with her husband.

How do you wear modbod? Show us your style by sending an email to contest@themodbod.com.

Celebrate 4th of July in Style!

Nothing says summertime like barbecues, parades, and patriotic shirts! You can celebrate all of your summer festivities in style with our 4th of July shirts! You’ll find four different styles, available in mens, womens, and childrens sizes. But, you’ll have to hurry – June 15th is the last day to pre-order one of these shirts. Shirts will begin shipping on June 22nd.

To help you see just how great our 4th of July shirts are for summer fun, we wanted to show you some pictures from our photo shoot.

 


Remember, a portion of every sale benefits the Fisher House Foundation for injured military.