New modbod attitude – Live True, Be You

In 2012, modbod will begin a new campaign that we hope will enrich the lives of our employees, customers, and friends. I am so excited to announce and share our new campaign here at modbod with all of you. The new campaign is “Live True, Be You.” This is so much more than a motto or even a mission statement – it’s a new attitude. This attitude is something that is very close to my heart and is at the core of what modbod truly believes. For a while now, I have wanted modbod clothing to have a clearer purpose – we have finally found it in “Live True, Be You” and hope to make a bigger difference in each of our lives! We hope that you will join us this year and find happiness and purpose that comes from living true and being you.

So, what does Live True, Be You mean? Great question! No matter who you are, I feel we have at least one common-thread between us: We all have, are, or will go through the phase of asking ourselves, “Who am I supposed to be?”  My hope is that we ask, and find the answer to, a more important question, “Who am I, really?”

Let me tell you a bit about myself. I am a mother to four beautiful children. They are young, from 9 years old down to 2 years old, and certainly full of a lot of energy. They are always a reminder to me about what is really important in life. I am also a wife to an amazing man who is my partner in everything. I am a daughter, a sister, a friend. And I am a businesswoman.

On the outside, it might look like I have it all together, but I have my own insecurities. I have my own challenges that I have overcome and those things that I continue to work on to get to the point where I am today. Everyday I work on my challenges and “Live True, Be You” helps remind me what I could do, and not necessarily what I should do. Like everyone else, I have battled the ups and downs of life, but what helps me through the tough times is knowing who I really am and living true to that person.

So, what does our new attitude “Live True, Be You” have to do with clothing? Everything! The very essence of this attitude is giving women encouragement and confidence to find who they really are. When you get dressed and you look good, you feel good! How we dress is a huge part of who we are. Our clothing can show off personalities, give us confidence, and most importantly, highlight our inner beauty. When we feel good, and aren’t worried about how we look, we are able to get outside of yourself to help others. Whether it’s our children, our spouse, a friend or a stranger, you can give attention where it’s really needed. In modbod, you can dress your True Self and feel confident and comfortable in how you look.

Throughout this year, I hope to inspire you to find your true self. I hope to inspire you to live true to yourself and to share your talents and gifts with those around you. And modbod will be there with you every step of the way. One of the blessings of owning a company that caters to women is that I have a chance to meet many women who inspire me. You inspire me! I want you to share with me and others your story so we can collectively inspire each other.

Sincerely,

Amanda

Owner/CEO

modbod clothing company

Cowl Neck Top

Our Cowl Neck Top has been a favorite item with our customers for quite a while. They love the cowl neck top for many reasons: it helps women wanting to appear larger in the bust accomplish that; it adds a bit more femininity to an outfit; and when paired with the right bottom, it is quite slimming for the waist.

#1 Pair our cowl neck top with a great pair of skinny jeans, like Sheryl Crow below:

#2 Tuck the cowl neck into a higher waisted A line or pencil skirt.

#3 No matter what the sleeve length, pair a cowl neck with a low slung belt. It gives the cowl neck a bit more of a casual and funky look.

 

Like we have said before, use our classic items as the key pieces in your wardrobe to give your own personalization to completely different looks!

The Essentials

Stylists, designers and “fashion-istas” have been telling us for years to make sure we always have high quality, fabulous fitting “essentials” in our wardrobe in order to actually spend LESS on new clothing. If you have “key pieces” that you can mix and match into wardrobes of all different styles it helps a lot. Then on the styles that come and go quickly, you can buy a less expensive version and mix it in with the essential wardrobe pieces that you will have for years and years.

Mod Bod is the place to buy these essential key pieces for your wardrobe!

1. A Pencil Skirt

The Pencil Skirt has been around for decades.  Sometimes it is big in high fashion and other times it is just an essential piece to have for work or events where you need to look a bit more dressy. Our pencil skirt has slimming lines, split pocket detailing, and an enclosed kick pleat to keep you from unwanted “peek-a-boos.” Which means you don’t have to worry about the slit in the back!

2. Cardigans

Another piece that you have seen for decades is the cardigan, which is perfect for fall, winter and spring. You can dress cardigans up or down and make the look completely different in every single outfit. Having a high quality, great fitting cardigan in a few basic colors is an essential addition to your wardrobe.

3. Perfect Fitting Basic Shirts

Our Perfect Fitting Ts really are “indispensable classics.” They come in camis, cap sleeve, tanks, long sleeve, quarter length sleeve, scoop neck, v neck, etc. And in a very high number of color selections as well. Having even just a few white Ts that fit you fantastically is an essential addition to your wardrobe!

Hope this has helped you learn what “essential key pieces” you should have in your wardrobe and where to find them!

Guide to Dressing Your Body Type using Our Line

Fashion Style Etiquette Cardigan EmpireHere at mod bod for every new line we always have something for every body type. We try to appeal to women of all different ages, shapes and styles.

Have no idea what body type you have? Have no idea where to start? Then hopefully this post will help start you in the right direction.

One of my favorite blogs is the Cardigan Empire; she really is the queen of style and the most knowledgeable person on how to dress for your body type. She has incredible style and helps women LOVE their body type. Just look at her fabulous badges you can proudly post on your sites. She offers a great guide on how to find your body type if you are not sure how!





All the outfits she puts together are fantastic and using mod bod to add another layer, making sure they are modest and cover enough, is the perfect addition.

We wanted to explain a little about body types and show you pieces from our Spring/Summer line that fit into these categories!

Pear: A-line skirts do a great job of hiding wide thighs. Choose light or bright colored tops and darker bottoms to draw attention to the upper half of your body and slim the lower half. Find and wear tops that are gathered or cinched right under your bust, in the middle and choose a blazer the buttons right below your chest so you draw attention higher not lower.

Perfect mod bod example: A-Line Skirt

Inverted Triangle: For this kind of body it is important to be able to balance your upper body with your lower body. To do this, you must de-emphasize the upper body and draw attention to your hips and legs. Stick to tops of darker color, simple designs and shapes; the best top is a classic V-neck. Work with pants and skirts that are brightly colored, have large prints or that make your bottom half appear wider.

Perfect mod bod example: Paper Sack Skirt in Green

Rectangle: Look for items that are tailored at the waist. The shirt, jacket or dress should nip in at the waist to create the illusion that your figure has the waist. Choose brighter colors at the bust line to break up your figure and make your bust look larger. Many shirts and dresses feature extra color or styling at the top. These can help you to instantly look curvier and less like a rectangle.

Perfect mod bod Example: Brandi Top

Hourglass: Don’t do anything to TAKE AWAY from your figure! Choose tops that define your small waist, don’t break up your curves and really accentuate your figure!

Perfect mod bod Example: Cowel Neck Top

Apple: Buy skirts and pants with flat fronts and avoid pockets, pleats and gathers near the waist. Be sure to emphasize those legs to create the illusion of length rather than width. Look for fabrics that skim your shape. Instead of dressing in clothes that are tight or clingy, buy flowing and tailored clothing and fabrics in simple designs.

Perfect mod bod Example: Pencil Skirt

Dressing for Your Body Type

Here at mod bod, every season we make sure with each new line we have a piece from our collection for every body type. We wanted to share with you some of our favorite video clips on this subject. It is so important to know how to dress for your body type so shopping, getting ready and looking fabulous is fun and less stressful for you!

This video is by Shabby Apple, a company we love and the perfect place to go for modest, high-quality, gorgeously designed dresses.

We also know there are still quite a few weeks left of summer and unfortunately, this is the season when even women who are usually spot-on get a little confused about what looks good on them. Summer fashion is a harder season for which to dress yourself correctly. Staci and Clinton from What Not to Wear share a couple amazing tips for summer dressing!