See modbod at the BYU Bookstore

Hey Utah modbodders! If you’re in the area, stop by the BYU Bookstore to see the modbod display. It looks amazing!

We’ll be at the Bookstore for the month of March, with fun new styles and colors to share with you while we are there. Come see us at the BYU Bookstore to pick up your favorite modbod styles! We’re super happy to be here and to offer more locations to buy modbod basics.

Behind the scenes with modbod – studio photoshoot

Come behind the scenes with modbod and check out our latest studio ph0toshoot. We had a lot of fun shooting the new spring fashions with our fabulous models.

Spring fashions are coming soon to the website, so stayed tuned!

Behind the Scenes at MAGIC

The modbod crew had a blast in Las Vegas this week attending MAGIC! This is an awesome show where we go to show off modbod to boutiques and wholesalers – it’s also a week full of fashion! We came home inspired and ready to take modbod to the world.

We wanted you to see what it’s like at one of these shows, so enjoy a little behind the scenes. And, if you look closely you may be able to get a sneak peek at what’s soon to come.

Our fabulous fashion sales rep Karen is ready to road trip it to Vegas!

Stacy (modbod Chief Branding Officer) and Amanda (owner and CEO) are ready to greet guests to the booth!

We love our accounts!

Stay tuned for a lot of fun announcements (hint: new product) and fabulous photos from our latest photo shoot!

Keep Your New Year’s Resolutions

Did you make a New Year’s resolution to get in shape? Of course you did! Now, you have a little help with stylish modbod tanks and tees. Save 25% until January 25, 2012.

New modbod attitude – Live True, Be You

In 2012, modbod will begin a new campaign that we hope will enrich the lives of our employees, customers, and friends. I am so excited to announce and share our new campaign here at modbod with all of you. The new campaign is “Live True, Be You.” This is so much more than a motto or even a mission statement – it’s a new attitude. This attitude is something that is very close to my heart and is at the core of what modbod truly believes. For a while now, I have wanted modbod clothing to have a clearer purpose – we have finally found it in “Live True, Be You” and hope to make a bigger difference in each of our lives! We hope that you will join us this year and find happiness and purpose that comes from living true and being you.

So, what does Live True, Be You mean? Great question! No matter who you are, I feel we have at least one common-thread between us: We all have, are, or will go through the phase of asking ourselves, “Who am I supposed to be?”  My hope is that we ask, and find the answer to, a more important question, “Who am I, really?”

Let me tell you a bit about myself. I am a mother to four beautiful children. They are young, from 9 years old down to 2 years old, and certainly full of a lot of energy. They are always a reminder to me about what is really important in life. I am also a wife to an amazing man who is my partner in everything. I am a daughter, a sister, a friend. And I am a businesswoman.

On the outside, it might look like I have it all together, but I have my own insecurities. I have my own challenges that I have overcome and those things that I continue to work on to get to the point where I am today. Everyday I work on my challenges and “Live True, Be You” helps remind me what I could do, and not necessarily what I should do. Like everyone else, I have battled the ups and downs of life, but what helps me through the tough times is knowing who I really am and living true to that person.

So, what does our new attitude “Live True, Be You” have to do with clothing? Everything! The very essence of this attitude is giving women encouragement and confidence to find who they really are. When you get dressed and you look good, you feel good! How we dress is a huge part of who we are. Our clothing can show off personalities, give us confidence, and most importantly, highlight our inner beauty. When we feel good, and aren’t worried about how we look, we are able to get outside of yourself to help others. Whether it’s our children, our spouse, a friend or a stranger, you can give attention where it’s really needed. In modbod, you can dress your True Self and feel confident and comfortable in how you look.

Throughout this year, I hope to inspire you to find your true self. I hope to inspire you to live true to yourself and to share your talents and gifts with those around you. And modbod will be there with you every step of the way. One of the blessings of owning a company that caters to women is that I have a chance to meet many women who inspire me. You inspire me! I want you to share with me and others your story so we can collectively inspire each other.




modbod clothing company

Think Pink with modbod!

In honor of Breast Cancer Awareness month, modbod clothing company wants to do our part to help fight breast cancer. This week, October 10 – 16, when you purchase any modbod basics or modbod signature items in store or online, we’ll donate 5% of the purchase to the Huntsman Cancer Institute to help find a cure.

We also know how personal breast cancer can be. Cancer affects nearly every one of us. That’s why we’re also offering a makeover to one lucky cancer survivor. Nominate a cancer survivor (or someone currently fighting cancer) to receive a makeover from modbod. Here’s how it works:

1. All breast cancer survivor nominations need to be emailed to no later than Oct. 16, 2011 @ 11:59 p.m.

2 All nominees will receive a free modbod shirt with a pink breast cancer survivor print.

3. Along with the nomination, please include:

– nominee’s full name

– nominee’s picture

– Why you are nominating them (their survival story)

– Your email address

– Your nominee’s contact information (full name, phone number, email, city and state)

4. The winner will be selected and announced via Facebook and on the blog on Monday, Oct. 17, 2011

To see more survival stories and to get details about the makeover, be sure to visit modbod’s Facebook page.


New Costco dates for modbod (posted every Friday)

Be sure to check out our Costco Roadshow schedule for the week. This list is where modbod will be Sept. 9 – 16! For the full Roadshow schedule, visit the modbod website.

Eureka, CA                                          Sept. 9 –18

Richmond, CA                                    Sept. 9 –18

Gilroy, CA                                            Sept. 9 –18

Phoenix, AZ                                        Sept. 9 –18

Colorado Springs, CO                      Sept. 9 –18

Eden Prairie, MN                              Sept. 12 –15

Burlington, WA                                  Sept. 12 –18

Salt Lake City, UT                              Sept. 12 –18

Redwood City, CA                             Sept. 12 –18

Bountiful, UT                                     Sept. 12 –25

Sandy, UT                                            Sept. 12 –25

Lehi, UT                                                Sept. 12 –25

Orem, UT                                             Sept. 12 –25

Marysville, WA                                  Sept. 12 –25

Ogden, UT                                          Sept. 12 –25

Temecula, CA                                    Sept. 16 –25

Albuquerque, NM                            Sept. 16 –25

Middleton, WI                                   Sept. 16 –25

Schaumburg, IL                                 Sept. 16 –25

St. Charles, IL                                     Sept. 16 –25

Naperville, IL                                      Sept. 16 –25

West Des Moines, IA                        Sept. 16 –25

San Marcos, CA                                 Sept. 16 –25

San Francisco, CA                             Sept. 16 –25

New Costco dates for modbod (posted every Friday)

We’re headed out for more Costco Roadshows. Are we in a city near you? To see the entire schedule, check the modbod webstie.

Rohnert Park, CA          Sept. 2 – 11

Redwood City, CA         Sept. 2 – 11

Fresno, CA                      Sept. 2 – 11

Seattle, WA                     Sept. 2 – 11

Albuquerque, NM         Sept. 2 – 11

Poway, CA                       Sept. 2 – 11

Brighton, MI                   Sept. 2 – 11

Bedford Park, IL            Sept. 2 – 11

Eden Prairie, IL             Sept. 2 – 11

Castleton, IN                  Sept. 2 – 11

Maple Grove, MN         Sept. 2 – 11

Simi Valley, CA              Sept. 2 – 11

Norwalk, CA                   Sept. 2 – 11

Alhambra, CA                 Sept. 2 – 11

Salem, OR                       Sept. 2 – 11

Clarkston, WA               Sept. 2 – 11

Salt Lake City, UT         Sept. 2 – 11

Twin Falls, ID               Sept. 2 – 11

Kennewick, WA            Sept. 2 – 11

West Valley City, UT    Sept. 2 – 11

Burlington, WA             Sept. 2 – 11

Albany, OR                     Sept. 2 – 11

Hillsboro, OR                 Sept. 2 – 11

Nampa, ID                      Sept. 2 – 11

Lacey, WA                      Sept. 2 – 11

Boise, ID                         Sept. 2 – 11

Vancouver, WA            Sept. 2 – 11

Silverdale, WA              Sept. 2 – 11

Murray, UT                   Sept. 5 – 18

Eureka, CA                    Sept. 9 – 18

Richmond, CA              Sept. 9 – 18

Gilroy, CA                     Sept. 9 – 18

Phoenix, AZ                  Sept. 9 – 18

Colorado Springs, CO Sept. 9 – 18

Cami Kits are back in Costco Roadshows

Starting August 26, Cami Kits will appear in Costco Roadshows.


To see the full Costco Roadshow, visit the modbod website.

Need Friday Night Plans?

When the weekend rolls around, it’s nice to have a fun plan in place. If you are looking for something to do this weekend, and you are in the Provo area, be sure to check out the Rooftop Concert Series. This is a FREE concert that takes places every first Friday all summer long. This Friday, modbod is a sponsor. So, if you’re lucky – you’ll get to participate in great live music and win a free shirt!

Check out more about the concert series here.